What Does a Commercial Producer Do?
When beginning the process of turning an idea or product into a commercial, you may be wondering if you need a producer or even what a commercial producer does.
Not to worry, here at Aura Casting we understand the partnerships and roles to make the best possible shooting experience.
Keep reading to learn what a commercial producer does.
Project Management.
A major function of a producer is managing the project. Planning for all stages of the production process, starting in pre-production and following through until post production. Managing the project as a whole to make sure that the department heads can focus on their area of expertise.
Budgeting / Scheduling.
Commercial producers will create and follow budgets and schedules for each project, ensuring that resources get allocated and deadlines are kept.
Creative Input.
Producers work with the directors, casting directors, and the marketing team to develop and conceive concepts that align with the overall creative vision.
Crew Management.
Producers work closely with a team of professionals in house and manage hiring professionals out of house. Including cinematographer, editors, production assistants and casting directors.
Logistics Coordination.
Responsible for the coordination of logistics including locations, set design, equipment rentals and permits, producers oversee the nitty gritty details of a production.
Overall, a producer plays a critical role in every type of production. Combining a creative eye with logistical expertise to ensure the quality of a production, from its conception to the final product.
Ready to take your production to the next level, work with Aura Casting today to let us take the stress of casting of your hands!
Written by Lauren Ulveling
