finding actors for my commercial

Picture this: you have the best idea for a commercial ever, everything is lined up except one thing, you don’t know where to get your actors.

That’s where we come in, here at Aura Casting, we take the stress of your hands of finding actors, so you can continue making your perfect commercial stress free. 

If you are curious about how we find actors for commercials keep reading below.

  1. Online Casting Platforms.

    • Different online plant forms such as talent databases, casting networks and other online networks. Casting professionals can post casting notices for commercial roles and can view actors profiles.

  2. Open Calls.

    • For commercials needing a more of a specific or niche skill, casting calls can be conducted based on a skill or special talent needed for your commercial. 

  3. Street Casting.

    • Street casting is a reference to when casting directors are looking for a certain look or vibe for a role, casting directors will sometimes scout talent out at public events and approach them.

  4. Direct Submissions.

    • Casting Directors love to discover new talent and many times accept direct submissions from actors to keep on file. Interested in being seen by our casting directors? Actors can submit to us directly here! 

  5. Auditions. 

    • Commercial auditions are held directly through the casting directors. Auditions can consist of script readings, improvisational scenes, a conversation and more

  6. Talent Agencies.

    • Talent agents represent actors looking for work, they submit their clients to casting directors to be considered for commercial opportunities.

These are just some of the ways actors are found for commercials. Finding actors for commercials can be as traditional or untraditional as your production calls for. No matter the means of search, Aura Casting’s casting professionals work endlessly to find the perfect talent for your perfect commercial! 

Written by Lauren Ulveling

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