Behind the Casting: How Aura Casting Found the Perfect Talent for Honeylove

At Aura Casting, we know that the right talent makes all the difference in a commercial.

That’s why we were thrilled when Honeylove came back to us for their latest project. Having worked with them before, we understood their brand, their audience, and—most importantly—the type of performer they needed to bring this script to life.

The Casting Challenge: Finding the Perfect Balance

For this commercial, the client wanted talent who was both charming and informative—someone who could express humor without turning into a caricature. On top of that, they wanted talent who matched the size of the average consumer, ensuring relatability and authenticity.

With over 300 submissions to review, our job was to narrow it down to just 20 of the best. But with so many incredible actors, how do you find the ideal fit?

How We Made the Match

At Aura Casting, we don’t just skim self-tapes—we analyze everything. For this project, we focused on:
✔ Voice & Tone – Did their delivery feel natural, confident, and engaging?
✔ Likeability & Presence – Would viewers trust and connect with this person?
✔ Performance Quality – Did they make the script feel effortless?

After a thorough review, we presented our top 20 picks to the client, including some familiar faces from the last time we cast for them. In fact, one of those returning actors was asked to retape—and they booked the job! A win-win for everyone involved.

Why Producers Love Working with Aura Casting

Casting the right talent isn’t just about finding someone who fits a role—it’s about eliminating uncertainty on shoot day. When you're investing time and money into a production, you can’t afford to hope you made the right choice. That’s where we come in.

✔ We handle the heavy lifting – Reviewing 300+ submissions is a full-time job. Let us do it for you.
✔ We work on your timeline – Need quick turnarounds? No problem.
✔ We go beyond self-tapes – Need to know talent sizing, hosting experience, or see our casting notes? We’ve got you covered.

If you’re a producer looking for talent that clicks with your brand, we’d love to help. Let’s make your next project seamless, stress-free, and perfectly cast.

Get in touch with Aura Casting today!

P.S. Want to know more about how we cast commercial talent? Read our recap on casting 3 spots for IXL Learning!