Casting Diversity: Behind the Scenes of Dayforce

Here at Aura Casting, we believe that representation matters.

That's why when tasked with finding the perfect actors for a commercial project requiring a diverse cast of 7, we were determined to cast a wide net and showcase the rich tapestry of talent that exists within our community.

We took a multi-faceted approach to casting this project, leveraging both social media and our extensive network. By doing so, we were able to reach a diverse pool of actors, all with unique backgrounds and experiences that lent themselves well to the project.

The response was overwhelming, with over 450 submissions pouring in. We were blown away by the incredible auditions that showcased a spectrum of talent, each bringing their own flavor and authenticity to the script. The depth of talent within our community never fails to astound us, and we are sincerely grateful to everyone who took the time to audition.

One aspect that we particularly appreciated was the sense of community collaboration. Many of the actors who auditioned not only shared their own details but also passed along the audition opportunity to friends and family members who they felt would be a great fit for the roles. This commitment to supporting and lifting each other up is a testament to the strength of our community, and it was heartwarming to see it in action during this casting process.

Our collaboration with Gorilla Creative was instrumental in bringing this project to life. Their expertise and creativity brought an extra layer of depth to the project, and we are grateful for the opportunity to work alongside such a talented team.

In the end, the harmonious blend of talent we assembled truly brought the script to life in a relatable, meaningful manner that resonates with viewers. We couldn't be prouder of the final result and are so excited to share this beautiful spot with the world.

We want to extend our heartfelt thanks to everyone who played a part in making this project a success, from the actors who poured their hearts into their auditions to the collaborative spirit of our community and the exceptional team at Gorilla Creative. It is through these collective efforts that we were able to bring a vision of diversity and authenticity to the screen, and for that, we are truly grateful.

Here's to casting for diversity, celebrating talent, and creating meaningful connections through the power of storytelling.

Want to see another incredible ensemble that we cast? In this BlueJeans by Verizon spot, we brought together a cast of 8 who really went the extra mile developing their characters and collaborating as a group.