Aura Casting used introductory self tape videos to cast Austin talent in this Velotric spot by Mile 80.

You’re ready to start casting, but….You don’t quite have a script for your project just yet. What do you do?

The team at Aura Casting is here to help! We have cast many commercials, short films, and features…Some that had locked scripts, others that were being pieced together when we signed on. The key to auditioning actors is to let them be themselves on camera and see if it’s the right fit!

One effective method is to have each actor create a short introductory video where they discuss their hobbies and interests. Why?

It showcases their personality and passion

In the absence of a script, an actor's personality and passion become essential indicators of their suitability for a role. Asking them to create a short video allows freedom in expressing who they are beyond the traditional audition process. By discussing their hobbies, interests, and experiences, actors can reveal unique facets of their personalities that may align perfectly with the character you’re looking to cast.

It displays creativity and character interpretation

An introductory video offers actors an opportunity to showcase their creativity and interpretative skills. You can share the premise of the project, and let them interpret their own version to present to you. Without the constraints of a script, actors have the freedom to present themselves in a manner they believe would best align with the character they are auditioning for. This allows you, as a producer, to evaluate their ability to bring life and authenticity to a role. They could even exceed your expectations and bring you new ideas!

It assesses their communication and presentation skills

An actor's ability to effectively communicate and engage an audience is paramount. Through an introductory video, you can assess an actor's presentation skills, including their delivery, tone, body language, and overall level of engagement. These attributes paint a clear picture of how they might connect with audiences in the future, providing crucial insights into their suitability for the role.

It saves time and streamlines the process

In situations where time is of the essence, conducting auditions without a script can expedite the casting process. Rather than waiting for all actors to read scenes, an introductory video allows you to review each actor's submission at your convenience. This approach eliminates scheduling conflicts and allows you to focus solely on those who demonstrate potential via their video submissions.

Through intro videos, actors can convey their personality, passion, creativity, and communication skills, which can definitely highlight some potential options for the roles that you’re looking to fill. We hope it you find intro videos to be as valuable as we do. We’re happy to help you utilize this method when finding talent for your next project.

Ready to get started? Set up an intro call!

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How to Cast Comedic Commercials

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The New York talent that BOOKED a modeling campaign for Thuma!