How Aura Casting Found the Perfect Kids for the Marvel Snap Commercial Starring John Moschitta
At Aura Casting, we pride ourselves on our ability to source and cast the perfect talent for any project, no matter how big or small. When we were entrusted with casting the kids' roles for the Marvel Snap commercial by Aether Films, we knew we needed to find talent who could bring the fun, energy, and personality that would make the commercial stand out.
A Thorough Search for Talent
For this project, we took a meticulous approach to casting. We conducted an extensive search and invited talent to audition through self-tapes. With over 150 submissions to sift through, we quickly realized that the best performances weren’t just about the lines they read or their looks. The tapes that stood out were the ones where the kids brought their own unique personalities into the performance. They had fun, played with the material, and made the actions their own in a way that felt completely natural.
We were looking for spunk, a sense of joy, and the ability to engage in quick, witty banter with each other—qualities that would be vital for the commercial’s tone. The kids we selected embodied these traits perfectly, and their authenticity was evident in the tapes they submitted.
Navigating Tight Turnarounds
One of the challenges we faced with this project was the tight turnaround. When a high-profile commercial comes through, there’s often little time to waste. To ensure that we stayed on schedule, we had to collect self-tapes quickly, which can sometimes be a bit tricky—especially when working with children.
But the team at Aura Casting thrives under pressure. We worked closely with talent, keeping communication open and clear to make sure the kids knew exactly what was expected of them. Above all, we paid close attention to the details. From making sure they followed the audition instructions to ensuring that the performances were natural and aligned with Marvel’s high standards, we made sure every submission was quality.
Streamlined Tech for Easy Auditions
At Aura Casting, we understand that the audition process has to be as smooth and efficient as possible, particularly when the creative team and the client need to make quick decisions. That’s why we use easy-to-navigate system that makes the entire process simple and shareable with producers and clients. This is one of the key ways we help producers streamline their casting needs.
In one link, you can review the auditions, share them with your team, make notes, and make informed decisions with ease. We aim to make things streamlined for everyone, so you can focus on the creative aspects of your project.
Expertise in Working with Kids
Casting kids can be tricky, but it’s one of our specialties at Aura Casting. We’re well-versed in the SAG (Screen Actors Guild) protocols and child labor laws, and we understand the complexities involved in working with young talent. Whether it’s handling work permits, coordinating with parents and guardians, or ensuring compliance with industry standards, we’ve got it covered.
If you’re new to working with kids, we’re here to guide you through every step of the process. We’ve been lucky to cast campaigns with children in the past (Such as this Oomph Candy commercial), and we’ve always loved the energy and creativity kids bring to the screen.
Supporting You During the Booking Process
Once the kids were cast, we provided a booking sheet and directly connected production with everyone so that they could hit the ground running. We don’t typically play an active role in the shoot itself, but we make sure everything is in place before the cameras roll—so producers and directors can focus on what really matters: creating a fantastic commercial.
Why Aura Casting?
Marvel Snap is a perfect example of what Aura Casting brings to the table: a smooth, efficient casting process, a wide variety of great talent, and the knowledge and experience to deliver top-quality results. Whether it’s a fast turnaround, a SAG casting call, or a campaign featuring kids, we know how to make it happen.
Hope you enjoyed learning a little bit about how our process works - we truly become invested in every project that we work on. Not only that, but we’re here to support you throughout the entire process. And, of course, we always aim to have fun doing it, just like the Marvel Snap kids!
