Finding Representation for Actors

Hi there, actors! So, a path all artists tend to tread is the thrilling journey of finding representation in the entertainment industry!

While the path to securing an agent may seem daunting, fear not – with Aura Casting, you'll navigate the agency landscape like a seasoned pro. So, polish off those resumes, touch up that headshot, and prepare to embark on an exhilarating adventure towards career success.

1. Good People = Success

Kindness counts everywhere and the entertainment industry is no exception. Many creators and casting directors may form first impressions on an actor based on their representation. Do they want to negotiate with that agency? Does their representation purposefully submit clients for roles best-suited to the artist’s talents? Does that agent intentionally sign not only unique performers but good people? As an actor, you will frequently be in contact with your agency and trust them to campaign as well as believe in you. Pick the people you trust! 

2. Explore All Agencies — Big and Small:

Take the time to sift through the vast array of options, meticulously examining each agency's reputation, clientele, and specialization. Consider factors such as their track record of success, the caliber of talent they represent, and their compatibility with your career aspirations. As you navigate the labyrinth of agencies, keep an open mind and remain receptive to the unexpected. While larger agencies may offer the allure of prestige and extensive resources, don't overlook the hidden gems among smaller boutique agencies. These intimate establishments often provide a more personalized approach to representation, fostering closer relationships between agents and talent.

3. Network with Purpose:

Networking isn't just about mingling at industry events – it's about forging genuine connections with industry professionals. Attend workshops, seminars, and mixers with a purposeful mindset, aiming to showcase your talent and personality while building meaningful relationships. Networking becomes an enjoyable pursuit when approached with authenticity and enthusiasm. Remember to maintain consistent communication and perhaps follow up with a thank you note! Also, you can participate in showcases through Bay Area organizations such as SF Acting Academy and Bay Area Acting Studio!

3. Craft Your Submission Package:

Your submission package is your calling card in the casting world, so it's essential to present yourself in the best possible light. Collect professional reel footage that you stand confidently in before presenting yourself to the industry. Do you have footage from a senior showcase? Short film? Staged performance? Anything goes as long as you prioritize acceptable quality and showcasing our immense talent! Invest in professional headshots and compile a polished resume that highlights your experience. Remember to tailor your materials to each agency's specific requirements, showcasing your professionalism and attention to detail. 

4. Audition with Confidence:

Auditions are your time to shine, so approach them with confidence and preparation. Treat each audition as an opportunity to showcase your talent and versatility, embracing the challenge with enthusiasm and professionalism. Remember to follow instructions carefully and adapt to feedback gracefully – it's all part of the casting process.

5. Stay Persistent and Positive:

The road to finding representation may have its twists and turns, but perseverance is key. Stay positive and resilient in the face of rejection, using setbacks as opportunities for growth and learning. With a positive attitude and a steadfast commitment to your craft, you'll navigate the casting landscape with grace and determination.

As you embark on your journey to find representation, remember to infuse each step with professionalism, enthusiasm, and a touch of fun. By approaching the process with dedication and a positive mindset, you'll not only find the right agent but also enjoy the adventure along the way. So, embrace the challenge, trust in your talent, and let the casting journey unfold with excitement and possibility.

Want to jumpstart your career and get in touch with Aura? Click here!

Written by Whitney Hisako Moore