Casting in a New City: How Aura Casting Made Vegas Happen

At Aura Casting, we’ve successfully cast talent across 11 states—and counting! Each new city presents unique challenges and opportunities, and our recent casting in Las Vegas for Amazon’s Just Walk Out commercial at Mariah Carey’s Celebration of Mimi concert was no exception.

The Project: Amazon Just Walk Out x Mariah Carey

For this exciting commercial, Amazon showcased its Just Walk Out technology in a pop-up store featuring exclusive Mariah Carey merchandise. The system allows customers to pay automatically via RFID hangtags as they exit—no checkout lines necessary! The shoot included a closed-set production before the concert doors opened and a live-action segment with real concertgoers.

To bring the scene to life, we cast a real couple and an individual to authentically portray excited fans shopping at the pop-up. Shoutout to the team at Fuse Marketing for this exciting collaboration.

Breaking Into a New Market: Our Las Vegas Strategy

Las Vegas was a new market for us, but we were ready to make it happen. Our process included:

✅ Tapping into Our Network – We reached out to our existing industry contacts to get a sense of the local talent pool.

✅ Connecting with Local Agencies & Schools – We called agencies and acting schools in the area for recommendations.

✅ Social Media Outreach – We posted our casting call across social media to ensure a wide reach.

✅ A Streamlined Selection Process – Interested actors submitted applications with recent photos, and we followed up with additional photo requests for our favorites. The producer then made the final selections.

One awesome takeaway? We made incredible connections with the local agencies—a testament to the power of strong local partnerships!

Expanding Even Further

📍 Need talent in a new city? Let our casting team handle it. We love expanding into new locations and have the expertise to find the perfect cast no matter where your production takes place. With Las Vegas now added to our roster, we’re more confident than ever in our ability to cast the perfect talent for you.

Check out our past projects in Nashville and Austin, and give us a call to cast your next project—wherever it may be!