Bringing the Graton Resort and Casino Campaign to Life
At Aura Casting, we take pride in our ability to place the right faces in the right campaigns.
Our recent print campaign for Graton Resort and Casino was no exception. Working closely with the talented team at SixteenFifty, we were able to turn a vision into reality, with stunning results.
The process of casting lifestyle models for such a high-profile campaign was no small task. With over 1000 submissions to sift through, our team had to employ a keen eye and a deep understanding of the project's goals to narrow down the options. So, how did we do it?
First and foremost, we engaged in extensive conversations with our creative team to ensure that we comprehensively understood the vision that they had in mind for the campaign. What kind of energy, aesthetic, and message did they want to convey? Once we had a thorough understanding of the creative direction, we set out to find models who not only looked good individually but also complemented each other as a group.
Experience also played a significant role in our decision-making process. We looked for models who had prior experience in similar types of work and who could bring a certain level of professionalism and expertise to the project.
Ultimately, the process of choosing the models for the Graton Resort and Casino campaign was multifaceted and meticulously executed. We believe that the result speaks for itself – the photos turned out fabulously, and we’re excited to share that the project also included a video campaign.
If you are also seeking to bring your vision to life, then don't hesitate to reach out to us. Whether it's for a print campaign, video project, or any other casting needs, we at Aura Casting are ready to bring our casting eye and expertise to your project. Contact us to chat about how we can collaborate and bring your creative vision to life.
Want to see more of our print work? We’ve worked on quite a few fun projects.