Behind the Scenes of a Casting Call

Aura Casting found the perfect spokesperson for this DreamCloud commercial by Near Future.

Casting calls are the lifeblood of the entertainment industry. They are the first step in bringing characters to life, and the success of any project heavily relies on finding the perfect fit for each role. But have you ever wondered what goes on behind the scenes of a casting call?

Today, Aura Casting takes you on a journey into the world of casting, where scripts, character descriptions, and auditions come together to create magic.

Here at Aura Casting, the process begins as soon as we receive the initial scripts and mood boards. Our team of dedicated professionals starts by meticulously analyzing the script, studying its intricacies, and understanding the characters' personalities and motivations. This deep dive into the script allows us to create detailed character descriptions that capture the essence of each role.

But casting is not just about finding someone who looks the part; it's about finding actors who can truly embody the character. Therefore, we also create sides, which are excerpts from the script that actors use to audition. These sides give them a glimpse into the role's requirements and the dynamics between characters, helping them showcase their talent during auditions.

Sometimes, a role may have specific requirements that actors must be aware of. It could be something as unique as consuming dairy products on camera or having a specific skillset. As casting professionals, we make sure to note down these specifics to ensure that actors are fully informed before auditioning. This helps us create a seamless casting process with no surprises during the booking process.

Once we have all the necessary elements in place, it's time to spread the word and alert the actors. Depending on the project, we utilize various networks to reach out to talented individuals. We have established relationships with reputable talent agents, who often provide us with a pool of actors who match the characters we're casting. We also leverage the power of social media, sharing casting notices and reaching out to our extensive network of actors.

But it doesn't stop there. Casting is an art of its own, and sometimes finding the perfect match requires going the extra mile. We make cold calls, research new talents, and leave no stone unturned to ensure we find the ideal actor for each role. Our commitment to quality shines through as we painstakingly review hundreds of auditions, searching for that special spark that will bring the characters to life.

As a team, we have an established casting eye, honed from our years of experience both in front of and behind the camera. We understand the nuances and subtleties of each character, and we strive to find actors who bring authenticity and depth to their performances.

If you have a project that needs casting, we are here to help. Our team is dedicated to finding the perfect fit for your characters and bringing your vision to reality. Reach out to us, and let us take care of the casting process for you.

Want to see our casting calls in their final form? Check out our latest work.