Finding the Perfect Match: Casting Dog-Loving Talent for a Purina Commercial in San Francisco

We were thrilled to cast 4 dog lovers in a Purina pet food commercial earlier this year. With the power of technology and a deep love for dogs, Aura Casting set out to find individuals whose passion for canines would shine through the screen.

Zooming in on Dog-Loving Talent

As we tackled the challenge of finding the best fit for our pet food commercial, we wanted to ensure that only the most genuine dog lovers would land the role. Self-tapes and Zoom callbacks offered the perfect solution to gauge the bond between our potential stars and their furry friends.

From the moment we opened the casting call, it was so heartwarming to witness the outpouring of enthusiasm from dog lovers in our network. The self-tape submissions flooded in, each one showcasing a unique connection between humans and their four-legged companions. We laughed, we cried (happy tears, of course), and we were blown away by the undeniable love these talented individuals had for dogs.

The Search for Authenticity

As our team meticulously reviewed each self-tape, our focus was on identifying authenticity and genuine passion. We were looking for that special connection – an unbreakable bond that goes beyond simple companionship. This commercial is not just about showcasing pet food, but about capturing the joy, love, and deep emotional connection that exists between dogs and humans.

Through Zoom callbacks, we had the opportunity to virtually meet some exceptional candidates who made it to the next stage of the casting process. In these sessions, we saw their eyes light up at the mention of their furry friends, and witnessed the animated expressions while sharing their heartwarming stories. It was evident that their love for dogs was not just a superficial interest but an integral part of their lives.

Capturing the Perfect Match

After a series of Zoom callbacks, we found ourselves faced with the challenging task of selecting the perfect talent to represent the Purina brand. We combed through the heartfelt discussions, playful interactions, and passionate stories shared during the callbacks, searching for the individuals who radiated dog-loving energy.

Ultimately, we chose 4 dog lovers who embodied the essence of our client's brand and had a natural chemistry with their furry sidekicks.

Thank you to all the passionate dog lovers who shared their stories and opened their hearts during the casting process. Your love for dogs reminded us why we do what we do—to capture the beautiful bonds between pets and their humans, and to bring those connections to life through powerful storytelling. 🐾

Looking to cast a specific type of person for your next project? We’d love to connect!