The Benefits of Real People Casting
Congrats to Chala on booking a 2 day video shoot for Lyft this week 🚙🌟
In addition to performing well on camera, Chala is a current driver for Lyft with many years of experience.
So this was a real person casting for us! Here at Aura Casting, we’re all about real people casting because the final video builds a special connection with the audience.
Why cast real people as opposed to actors? Here are a few benefits to finding Real People:
It provides a great way for brands to show that they understand us. Brands frequently utilize the opportunity to break away from the traditional, polished advertising approach when they book real people.
It gives a platform for individuals to shine. What a cool storytelling technique! Chala gets to share her perspective and show off her personality in the spotlight and the end result is so fun to watch.
Real People Casting resonates with people on a personal level. They aren’t just ads, they tell a story about a person’s life. The honesty and passion is simply undeniable.
Plus, the Aura team was excited to search all around for current Lyft drivers with on camera experience for this one. It was a fun deep dive into the our network of talent and we received some AMAZING self tapes out of it. Thank you to everyone who auditioned!
Interested in learning more? Contact us for your real people casting needs.
See more of our commercial work here!
